How to Start Your Adventure
THIS SEASON…
A STRANGE ADVENTURE STIRS IN THE CITY OF EDMONTON!
Before you dare begin your journey, heed this warning: travel safely and responsibly between locations, there is no second life (that you would want to experience). There is no need to rush… Take your time, steady your nerves, and prepare yourself for the strange and wonderful mad science created by your local craft brewers.
FIRST — THE PASSPORT!
Secure your official passport at any participating brewery or Co-Op location! At each location, one simple purchase earns you a stamp toward the mystery. Alcohol purchase is not required… but only those 18 YEARS OF AGE OR OLDER may join this thrilling expedition!
THEN… THE MADNESS AWAITS!
From across Edmonton, passionate brewers emerge from their laboratories to unleash bold, creative beers never before imagined! Each stop reveals a new flavor, a new surprise, and a new chapter in this city-spanning saga of craft brewing madness!
So tighten your laces… plan your escape route… and prepare for nights of SHOCK! SUSPENSE! AND WYRD BIER!
COMING SOON —TO A BREWERY NEAR YOU!
Prizes
Only the bravest adventurers will dare enter the nineteen haunted breweries.
Collect a stamp at each stop, and you may earn the coveted Wyrd Bier Chalice — a rare prize, with only 400 IN EXISTENCE!
BUT FOR THE FEARLESS FEW…
THE FINAL TEST AWAITS!
The first 100 BRAVE BREW-VENTURERS TO COMPLETE THE TRIALS AND MAKE IT TO ANALOG ALIVE WILL RECEIVE THE AMULET OF THE SURVIVOR.
HEED THIS IMPORTANT WARNING!
Prizes will not be available until JANUARY 24TH 2026, to ensure a safe and enjoyable experience for all.
Plan your route carefully. Travel responsibly. And remember — drinking and driving could spell disaster!